It’s Inauguration Day—the daybreak of a brand new period in the US. For higher or for worse, the subsequent 4 years on this nation are going to look very totally different than the final 4 years.
And whereas the purpose of right now’s weblog publish isn’t to get all political on you, I did wish to spend a bit time speaking about one explicit side of the incoming administration that I’m fairly excited to see in motion—the MAHA motion, often known as the Make America Wholesome Once more motion.
As a result of whether or not you’re keen on President Trump or can’t stand the man, should you’re studying this weblog I’m going to imagine you care about well being. And should you’ve learn this weblog for any period of time, you in all probability already know that I’m not an enormous fan of Huge Meals or Huge Pharma, and that I firmly consider that the unchecked energy and greed of these two mega industries is the first trigger of the present well being and weight problems epidemic on this nation.
However MAHA is promising to alter all that, and that will get me VERY fired up.
Are you able to drop pounds and heal your physique for all times (with out weight-reduction plan, medication, or making your self depressing)?
Our free on-demand video coaching will stroll you thru the right way to make this THE 12 months you set well being objectives…and maintain them.
So let’s speak about it. And possibly by the tip of this weblog publish, you’ll be fired up too.

Hey there, and welcome again to the Thinlicious weblog! For these of you who don’t know me, my title is Ruth Soukup, and I’m the founding father of Thinlicious and the creator of the Skinny Tailored System, in addition to the New York Instances bestselling creator of seven books.
And I’m additionally a 46 previous lady who struggled for nearly TEN YEARS to drop pounds and get wholesome.
It’s a battle I fought for SO lengthy, always attempting all the pieces I knew the right way to do to drop pounds and get wholesome, one weight loss program after one other, typically shedding a couple of kilos than all the time gaining it proper again.
The one factor I DIDN’T strive was Ozempic, however that’s solely as a result of it didn’t exist but! However consider me, had it been round I in all probability would have been first in line.
As a result of truthfully, I used to be so determined to repair that piece of my life.
And should you’re studying this weblog since you too are battling this, then I do know you understand precisely what I’m speaking about. How not feeling good about your physique and the best way that you feel and look begins to influence all the pieces else in your life.
It’s laborious to really feel good in your garments, you’re all the time self-conscious and self crucial. You begin avoiding footage and even eager to look within the mirror. You begin saying no. You begin hiding. It principally begins eroding your confidence and your life.
And on prime of that, you simply don’t FEEL good. You’re drained on a regular basis. You’re feeling bloated and gassy. You battle with heartburn and indigestion, or typically even persistent ache and complications and irritation.
It’s simply this vicious cycle. It’s laborious to get motivated to do one thing about it since you’re simply exhausted on a regular basis, however there’s no approach to cease feeling exhausted except one thing you really change one thing.
Imagine me, I GET it.
And for me, it wasn’t till I made a decision to take a completely totally different strategy that issues FINALLY rotated. The largest factor was that I lastly stopped searching for a fast repair, one other crash weight loss program, and as an alternative determined to do some actual analysis into the science of weight reduction, and into why we achieve weight within the first place.
And truthfully, what I found SHOCKED me as a result of it’s SO totally different than all the pieces we’ve ever been advised about what’s wholesome and never wholesome, and what makes us drop pounds and what makes us achieve. Our complete lives we’ve been advised to eat much less and train extra, and that weight reduction is simply energy in and energy out, however that’s not true. Not even a bit bit. Particularly for girls, and ESPECIALLY for girls over 40.
As a result of because it seems, the factor that regulates our weight ISN’T energy, it’s hormones.
And so, as I began to alter the best way I eat in a method that restored steadiness to my hormones and reversed insulin resistance and healed my intestine, the burden simply began to return off.
With out weight-reduction plan. With out medication. And with out making myself depressing.
I misplaced 40 kilos in six months, and for the primary time EVER I didn’t simply achieve all of it proper again. I’ve simply maintained that weight reduction for years now. The truth is within the years since, although I’ve technically been in upkeep mode, I’ve slowly dropped a couple of extra kilos in order that my whole weight reduction now, 4 years in is 49 kilos.
I appear and feel higher now, at 46—virtually 47 years previous—than I did at 36, or in all probability even 26. My pores and skin is clearer and brighter. I’ve SO a lot power. I sleep nice. I don’t get day by day complications anymore. My joints don’t harm.
And let me inform you buddies, after battling this for SO LONG, it felt—and nonetheless does really feel—like FREEDOM.
It’s why I’m SO freaking captivated with this work. It’s why I began Thinlicious and my podcast. As a result of I can’t assist however wish to share it, and to assist different girls discover that very same freedom.
Nevertheless it has additionally unlocked a ardour inside me to actually get to the TRUTH of what’s really occurring, and precisely WHY so many people are battling this EXACT SAME THING.
And truthfully it’s a bit bit like taking place the rabbit gap, you understand? You simply begin to go deeper and deeper and also you begin seeing all these connections and also you begin to notice that it’s not simply YOUR expertise.
There’s really one thing a lot larger occurring.
YOUR battle to drop pounds and get wholesome is a really a results of forces on this nation which were conspiring in opposition to you for principally your WHOLE LIFE.
Particularly, Huge Meals and Huge Pharma.
And should you REALLY wish to go down the rabbit complete additional and get into the nitty gritty of the entire conspiracy, it is best to know that I’ve recorded a WHOLE podcast episode JUST on this subject—it’s known as “How Huge Meals and Huge Pharma Are Actively Preserving You Sick and Fats,” the place I lay out precisely what they’ve accomplished and the way they’ve accomplished it, and I cite all my sources.
However I’m not going to rehash all of that right now.
As a result of right now I’m feeling fairly optimistic and fairly fired up.
The truth is, proper now, at this very second that this weblog publish goes dwell, I’m in Washington DC for the Presidential Inauguration, and particularly to attend the MAHA ball that occurs tonight. I’ve by no means been to a Presidential Inauguration earlier than, however I needed to see it for myself. I needed to be there for this second in American historical past.
However actually, I simply wish to cheer on the Make America Wholesome Once more motion, as a result of it’s LONG overdue. And truthfully, I can’t for the lifetime of me perceive why anybody could be AGAINST discovering a approach to scale back company corruption within the meals and drug industries and assist People get wholesome once more.
As a result of even when it’s not excellent, you’ll be able to’t deny the truth that what we’re doing proper now ISN’T WORKING. Not even a bit bit. People are sicker and fatter than we now have ever been.
80% of the grownup inhabitants within the US is now obese. 90% of the inhabitants has some type of Insulin resistance. Over 50% of the inhabitants is diabetic or pre-diabetic. We’re dying from preventable illnesses which can be a DIRECT RESULT of the greed and corruption of a system that wishes to maintain you sick and fats. And even when we’re NOT dying, we’re not LIVING.
Our greatest years are being STOLEN FROM US as a result of we don’t really feel good. And it’s time to do one thing about it.

What the MAHA Motion is all about
So let’s speak particularly for a couple of minutes about what components of this motion I feel we should always all be most enthusiastic about.
Addressing the Root Causes of Continual Illness & Weight problems
The primary large piece of the MAHA motion that I’m SO enthusiastic about, as a result of it’s actually what I speak about week in and week out on this weblog, is the dedication to addressing the ROOT CAUSES of persistent illness, each in our meals provide and the environment.
In case you learn this weblog commonly, you understand that I usually speak in regards to the “Huge Three” root causes which have wreaked havoc on our well being, and that you’ll want to repair if you wish to get drop pounds, get wholesome, and reverse persistent illness. Insulin resistance, hormonal steadiness, and intestine well being.
And all the pieces the MAHA motion desires to do and says they’re going to do is true in step with that, from eliminating poisonous substances from our meals provide that proper now are operating rampant and completely uncontrolled—the inflammatory seed oils, preservatives, and poisonous dyes—to creating extra transparency with meals labels so that folks can really SEE what sort of decisions we’re making with our meals.
There are SO many substances at present allowed in American meals which have actually been banned in virtually each different nation as a result of they’re KNOWN to be so harmful and deadly. Buddies, it’s CRAZY that we now have allowed this, however once more, it’s as a result of Huge Meals has large energy. They’ve purchased off the media they usually’ve purchased off the federal government. And they also do what they need. Which is is fill our meals with poisonous crap, designed to make us sick and maintain us addicted.
And on prime of that, the best way they MARKET all this poisonous meals makes us THINK we’re making good decisions after we’re really not. Think about you’re a mother on the grocery retailer who buys a field of cereal or granola bars as a result of it says issues like “made with complete grains” and “coronary heart wholesome” so that you suppose you’re getting one thing good on your children. However now the label says “comprises excessive ranges of sugar and meals dyes, that are recognized to trigger ADHD in youngsters.” Would you purchase that? In all probability not proper? In order that’s a very good factor. Simply pressure firms to be HONEST about what crap they’re placing in our meals.
As a result of it’s not a coincidence that the steep rise in illness and weight problems has coincided with the rise of poisonous chemical substances in our meals. And getting that crap OUT of our diets WILL have an effect on our nation’s well being, even when we don’t make some other adjustments.
So to me that’s enormous.
However that’s actually only the start.
Selling Preventative Well being
As a result of what I actually respect in regards to the MAHA motion is the deal with PREVENTATIVE well being, and never the REACTIVE strategy to well being care that has outlined this nation for the final 50 years.
Proper now we dwell in a healthcare world that might principally be outlined as illness administration. If there’s one thing improper with you, there’s in all probability some kind of tablet that will help you handle your signs. However these tablets gained’t heal you. They’ll simply assist the signs, so you need to maintain taking them to really feel higher. They usually typically include an entire bunch of uncomfortable side effects, which suggests you may need to take MORE tablets to handle these uncomfortable side effects. It’s such a vicious, evil cycle.
As a result of the truth is that FOOD and wholesome LIFESTYLE adjustments is the perfect drugs we now have. And virtually EVERY persistent illness that’s on the market proper now will be prevented or reversed by making the proper way of life adjustments.
Now we’re lastly getting an administration that not solely understands that, however really desires to DO one thing about it and create a well being system that’s targeted on illness prevention, wellness, and longevity by way of nutritious diet and way of life adjustments.
The MAHA motion desires to cut back our reliance on prescription drugs and likewise empower individuals to rely much less on medicines and extra on holistic, pure practices that may really assist to heal you.
Proper now the ability of Huge Pharma is so huge that they’ve actively prevented individuals from getting access to details about pure or holistic options, whether or not it’s uncooked milk or important oils or any variety of herbs and dietary supplements which were confirmed to have enormous well being advantages. They’ve made it unlawful to even speak about, they usually’ve run smear campaigns, aided by the media, in opposition to anybody who does speak about.
They’ve additionally actively prevented individuals from studying about the actual dangers of their merchandise. We noticed that throughout the covid epidemic when something anybody stated in opposition to the vaccines was instantly focused as misinformation. And but now virtually all of the issues that folks have been elevating about vaccine accidents and even the efficacy of the covid vaccine have been confirmed to be true. However we weren’t allowed to speak about it.
And that’s simply improper. Everybody deserves free entry to REAL info. Everybody deserves the private autonomy to be totally knowledgeable about all of the options. In case you select to take prescription drugs moderately than go for pure treatments, that needs to be your selection too, however it is best to really be capable to weigh the professionals and cons for your self.
So I don’t know what that’s going to appear to be in follow precisely, however I’m HERE FOR IT.
So deliver on preventative well being and full transparency about ALL the choices.
Since you don’t HAVE to be sick. You don’t HAVE to really feel like crap on a regular basis. There’s a higher approach to dwell.
Let’s make that our new regular.
So yeah, the deal with PREVENTATIVE HEALTH is lengthy overdue.
However the good things retains coming.

Combatting Company Corruption
As a result of one other large piece of the MAHA motion is their dedication to exposing and dismantling the company takeover of the federal government businesses which can be SUPPOSED to be defending public well being and the setting, however are actually simply being paid off and managed by Huge Meals and Huge Pharma.
MAHA is dedicated to creating transparency and accountability, and to lowering the affect of company cash in politics and media to make sure that these businesses, just like the FDA and the CDC are literally working within the PUBLIC curiosity, and never simply doing the bidding of firms like they’re now.
I can’t even inform you how enormous that is, if they really handle to perform it. As a result of to me it’s completely CRIMINAL that that businesses that needs to be standing within the hole for us as People, the very businesses that needs to be PROTECTING us and looking for us, have been purchased and paid for and bought us a invoice of products.
So I say BRING IT ON. And hopefully this additionally means eradicating the company corruption from media spend as effectively. As a result of proper now the 2 largest spenders BY FAR in promoting are Huge Meals and Huge Pharma. They do what they need as a result of they’ve paid everybody off.
And I can’t wait to see that change.
Restoring Regenerative Agriculture
Lastly, one other large side of the MAHA motion that I’m glad to see is their dedication to revive regenerative agriculture. Proper now industrial farming just isn’t solely wreaking havoc on the setting, it’s creating low-quality meals that has fewer vitamins and extra toxins.
MAHA desires to incentivize sustainable farming practices, enhance soil well being, scale back chemical utilization and improve biodiversity with the intention to produce more healthy meals and a more healthy setting.
It’s kinda laborious to argue that this isn’t a very good factor throughout, proper?
Actual meals, grown in a sustainable method.
Good for farmers. Good for the people that eat the meals. Good for the planet.
I prefer it.

Closing Ideas
So in a nutshell, these are the massive causes I’m SO excited for the Make America Wholesome Once more motion, and why I feel all of us needs to be.
As a result of the actually cool factor about this motion is that it’s not about politics. It’s not about whether or not you lean left or lean proper. It’s about HEALTH and really FIXING this enormous drawback that exists in our nation proper now, reversing this epidemic of illness and weight problems that’s destroying all of our lives.
It’s about taking our nation again from the forces of big firms that DO NOT CARE that we’re getting sicker and fatter yearly. The truth is, they have fun it. As a result of it makes them extra money.
It’s actually a motion that transcends political divides.
And that makes me eager for the way forward for our nation.
So I hope you’ll have fun with me right now buddies, as a result of in my humble opinion, MAHA is unquestionably a very good factor.
And should you’re on Instagram, remember to regulate my tales as a result of I’ll be be sharing what I can from the MAHA ball tonight.
I’ve stated for a very long time that I’m on a mission to alter the world by serving to girls rework their well being, and I’ve by no means felt extra dedicated to that purpose.
The reality is that if you’re not wholesome and also you don’t FEEL good, it impacts all the pieces else in your life.
However if you do, it opens up 1,000,000 totally different doorways. Immediately you’re not restricted by an absence of power or persistent ache or the embarrassment and disgrace of being obese. Immediately you are able to do something.
That’s what I need for you, and for each lady within the nation.
And right now I really feel like we’re one step nearer.
So thanks for listening to my coronary heart. I’ll be again quickly , however within the meantime, should you’re feeling fired up and able to make an actual change in your individual life, our TAS program is the proper place to begin.
To affix, simply go HERE and get signed up.