Companions will mix experience to launch Canadian high-protein meat various merchandise into worldwide markets
Comparability of Outlier Protein merchandise vs others
Toronto, Ont., April 15, 2024 (GLOBE NEWSWIRE) — Immediately, Protein Industries Canada held a tasting and networking occasion to have fun the launch of its newest mission announcement: A collaborative effort to de-risk, scale and broaden Wamame Meals’ new excessive protein product line.
Working with mission companions Apex Meals Supply, Crush Dynamics and AGT Meals and Components, Wamame Meals is utilizing Canadian substances to develop, commercialize and scale a brand new useful athlete-focused high-protein line of meals merchandise, resembling high-protein burritos, that exceeds the protein-to-calorie ratio of the common American protein bar. Quickly to be obtainable in quite a lot of North American and abroad retail grab-and-go places, these high-protein merchandise will add variety of alternative for athletes and health-conscious people in all places and allow customers to take pleasure in their meals whereas sustaining an elite life-style.
“With help from Protein Industries Canada, Wamame and its mission companions are serving to to get premium plant-based meat options to a wider community of meals service, restaurant and grocery industries,” stated the Honourable François-Philippe Champagne, Minister of Innovation, Science and Trade. “The demand for plant-based merchandise is rising, and this mission will assist Canada seize this financial alternative and additional strengthen its world management as a provider of plant-based substances and merchandise.”
The mission builds on the success of Wamame’s first Protein Industries Canada funding, which led to the preliminary launch of their acclaimed premium Waygu line. This work additionally included early-stage improvement of an excellent high-protein base materials, which accommodates 64 per cent extra protein than cooked floor beef and makes use of a mix of Canadian proteins together with pea, fava and canola.
All through the lifetime of the second mission, Wamame will develop new and improved high-protein merchandise with substances from every AGT and Crush Dynamics—guaranteeing that the protein will not be solely Canadian, but additionally from environmentally sustainable sources resembling wine derivatives that will have historically gone to waste. Apex, in the meantime, will improve manufacturing of the meat options for worldwide markets, serving to the sector turn into extra globally aggressive and capturing new financial alternative.
A complete of $6.3 million has been dedicated to the mission, with Protein Industries Canada investing $2.8 million and the companions collectively investing the rest.
“Customers world wide aren’t simply searching for numerous sources of protein—they’re searching for high-quality sources of protein,” Protein Industries Canada CEO Invoice Greuel stated. “Every of those companions has confirmed they’re able to creating such merchandise. By coming collectively, they’ll have the ability to go even additional, making a line of high-protein meals that households world wide can take pleasure in.”
The companions marked the launch of the mission with a tasting occasion of the brand new high-protein line of merchandise in Toronto. Coinciding with the start of every Plant-Based mostly Meals Week and Plant Ahead, the tasting highlighted the potential of Canada’s ingredient processing and meals manufacturing sector.
“This marks a brand new period the place various meats don’t simply meet the dietary parts of animal proteins, however exceed them by a large margin and accomplish that whereas tasting nice,” Wamame Founder and President Blair Bullus stated. “With 65 per cent extra protein than cooked floor beef, we really feel like Wamame has actually modified the plant-based protein area. We’re so excited to lastly share our imaginative and prescient the place actual chef-inspired meals choices will out-perform the protein-to-calorie ratio of even protein bars. We’d not have been in a position to get right here with out the continued help of Protein Industries Canada and the investments they’ve made in constructing a stronger plant-protein sector throughout the nation.”
“APEX Foodsource is worked up to associate with Wamame, Crush Dynamics, and AGT Meals and Components to assist innovate with the creation of latest premium meat options for the meals trade,” Apex Meals Supply CEO Gil Goldstein stated. “We’re delighted to participate on this journey that may aide in additional improvement of excessive a top quality plant-based protein sauces to be used in neo-conventional meals choices to a altering market demanding change.”
“Crush Dynamics is honored to be partnering with Protein Industries Canada together with Wamame, APEX Foodsource, and AGT Meals and Components. This mission represents the form of innovation wanted to advance the choice protein trade in Canada. Crush Dynamics is dedicated to enabling our plant-based protein trade companions to realize not solely sensory parity but additionally value and dietary superiority when in comparison with incumbent protein merchandise obtainable to at the moment’s client.” Crush Dynamics CEO Kirk Moir stated.
“This mission furthers AGT’s ingredient experience in extrusion processing of high-quality plant-based proteins. Meat options signify a really fascinating section of the plant-based sector and is one which AGT has been very energetic in. This mission, together with the companions concerned, is a superb alternative to additional broaden our manufacturing capabilities, whereas having direct suggestions and commercialization alternatives by way of our buyer collaborators,” stated Murad Al-Katib, President and CEO of AGT Meals and Components Inc.
Protein Industries Canada is one in every of Canada’s 5 World Innovation Clusters. Protein Industries Canada and our members are working to embrace the $25 billion alternative introduced by Canada’s ingredient manufacturing, meals processing and bio-product sector. Initiatives resembling these add worth to, and create new markets for, Canadian crops, producing native jobs and supporting new financial improvement in places throughout Canada. Extra info could be discovered at www.theroadto25billion.ca.
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About Wamame Meals
Wamame’s protein expertise permits premium high quality, chef-inspired acquainted meals with one of the best protein-to-calorie ratio in the marketplace. Constructed from pure substances, Wamame premium proteins supply an answer for the health-conscious client searching for a greater solution to take pleasure in protein in handy on a regular basis meals.
About Apex Meals Supply
APEX Foodsource has been in enterprise in British Columbia for over 27 years and is a customized manufacturer-as-a-service enterprise and North American co-packer of top quality, value-added liquid pourable meals merchandise for among the best-known manufacturers, retailers, and eating places.
They function underneath among the highest requirements of high quality assurance in all features of their operations, from sourcing to transport, they administer a complete meals security program to fulfill and, the place attainable, exceed the requirements set by the CFIA (HACCP), US FDA, and GFSI (SQF) stage certification necessities.
They function from a contemporary, purpose-built, self-owned manufacturing facility of 30,000 sq. toes. Their location in Abbotsford, B.C., is minutes from the U.S. border, which permits them to service each Canadian and U.S. clients. They manufacture recent and shelf-stable meals in quite a lot of package deal sorts — versatile and inflexible, together with glass and plastic, in sizes starting from single-portion cups to bulk format.
About Crush Dynamics
Crush Dynamics is an modern supplier of biotechnology that transforms tannin-rich agricultural aspect streams into high-performance meals flavour substances, delivering distinctive flavour acuity, shelf-life extension and texturization for next-generation meals formulations. By partnering with their aspect stream suppliers, CrushDynamics is producing polyphenol-powered meals substances that meet the rising world demand for nutritionally superior meals that’s higher for folks and higher for the planet.
About AGT Meals & Components
AGT Meals and Components Inc. (AGT Meals), majority owned by Fairfax Monetary Holdings Restricted, is a Saskatchewan-based world chief in plant-based proteins and value-added processing of pulses, grains, staple meals and substances for export and home markets. AGT Meals was based on the precept ‘From Producer to the World’, shopping for pulses, grains, oilseeds and specialty crops from farmers round its amenities in Canada, Turkey, the U.S., Australia, China and South Africa and processing and exporting its pulses, milled durum wheat and canola merchandise, pulse ingredient flours, starches, fibres, proteins and extruded merchandise and retail packaged meals to clients in over 120 international locations world wide. AGT Meals operates a powerful community of grain origination, processing amenities and a brief line rail system within the coronary heart of Saskatchewan’s canola, pulses and wheat rising areas.
Extra info is obtainable at www.agtfoods.com.
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CONTACT: Miranda Burski Protein Industries Canada 306-581-1340 [email protected]
