In 2021, American customers clambered off the sofa encumbered by the infamous “COVID 10” weight acquire and spent large on sports activities diet and weight administration merchandise. Hydration and vitality drinks have been particularly large winners because the mixed markets spiked by 21.6%.
Three years later, the gross sales development has settled down, however 2023 numbers confirmed sports activities diet remains to be on high because the fastest-growing class within the complement trade.
Be part of New Hope Community’s Diet Enterprise Journal Senior Analyst Erika Craft, Editor-in-Chief Rick Polito and New Hope Content material and Insights Director Invoice Giebler to be taught what’s driving the expansion, how customers strategy sports activities diet purchases and why Ozempic and related weight reduction medication might influence merchandise throughout the sports activities diet spectrum.
Watch this LinkedIn Stay occasion at 12-12:30 p.m. MDT Friday, April 26.
Audio system
Rick Polito, Editor-in-Chief
New Hope Community’s Diet Enterprise Journal
Diet Enterprise Journal Editor-in-Chief Rick Polito writes about tendencies, offers and developments within the pure diet trade, on the lookout for the little corporations developing and the massive cash coming in. An award-winning journalist, Rick is aware of that information and figures by no means give the entire context and that the story of this trade has at all times been about individuals.
Erika Craft, Market Analysis Analyst
New Hope Community’s Diet Enterprise Journal
Erika Craft, market analysis analyst for Diet Enterprise Journal, is keen about advertising and marketing analytics and analysis, with a deal with the well being and wellness trade. Erika holds a Bachelors in Science in Advertising and marketing from Salisbury College and a Grasp’s in Science diploma in Advertising and marketing, with a spotlight in analytics, from the College of Texas at Dallas.
Invoice Giebler, Content material and Insights Director
New Hope Community’s Diet Enterprise Journal
An award-winning author and seasoned pure merchandise trade veteran—with a long time of expertise in meals and complement retail, way of life mail order and textiles product improvement—NBJ Managing Editor Invoice Giebler studies on dietary complement, meals and agricultural tendencies and alternatives throughout New Hope properties.